Local SEO & AI Visibility for Med Spas
Your Next Client Is Researching You Right Now. What Are They Finding?
Nobody books a high-ticket treatment on impulse. They search, they read reviews, they compare three clinics, and increasingly they ask ChatGPT which med spa near them is best and safest. We make sure that research ends at your clinic.
Working with med spa, aesthetics and wellness businesses across the US, Canada, the UK and the Caribbean.
High-Ticket Means Heavily Researched
A homeowner with a burst pipe calls the first plumber who answers. Your clients do the opposite. They spend days – sometimes weeks – reading reviews, comparing before-and-after galleries, checking who actually administers the treatment, and looking for a reason to trust one clinic over the three others on their list.
That long research window is either your biggest advantage or your biggest leak. If you show up repeatedly with credible, specific information at every step, you win clients who arrive already sold. If you are invisible at any step – not in the map pack, thin reviews, no treatment-specific pages, not mentioned when they ask AI – you drop off the list quietly and never know it happened.
45%
of consumers asked an AI tool for a local business recommendation in the past year, up from 6% (BrightLocal, 2026)
68%
of US Google searches now end without a click – the answer appears and the visit never happens (Search Engine Land, 2026)
84%
of consumers searched online for a local business in the past year (BrightLocal)
Run This Test on Your Own Clinic
Open ChatGPT and ask: “What is the best med spa near [your city] for Botox?” Ask again for your highest-margin treatment. Then ask “Is [your clinic name] a good med spa?”
Most owners find one of three things: the clinic is not mentioned at all, it is described with outdated treatments or wrong information, or a competitor across town is described in detail while they do not appear. AI assistants build those answers from your Google Business Profile, your reviews, your directory listings and your website copy. When that information is thin or inconsistent, AI reaches for a clinic it understands better.
Ask your current marketing provider what your AI mention rate is. If they do not know what that means, you have found the gap.
What We Actually Do for a Med Spa
1. Google Business Profile built for a clinic
Correct primary category, every treatment listed individually as a service, booking link, treatment pricing where you are willing to publish it, practitioner details, and a photo set that includes real results rather than stock imagery.
2. A page per treatment, not one Services page
Botox. Dermal fillers. Laser hair removal. Microneedling. Body contouring. IV therapy. Each is a separate search with different intent, different price expectations and different questions – and each needs its own page to rank and to be quoted by AI.
3. Reviews, because this industry lives on them
Automated review requests at the right moment, plus help shaping what clients mention. AI tools quote review language directly back to prospective clients, so reviews that name specific treatments are worth far more than a bare five stars.
4. Before-and-after galleries that are actually indexable
Most clinic galleries are invisible to search engines: images with no alt text, no captions, loaded by a script Google never sees. Done properly they are among your strongest ranking and conversion assets.
5. Content that answers what clients are nervous about
Cost, pain, downtime, safety, who administers it, what happens if something goes wrong. These are the searches that precede a booking, and the clinic that answers them plainly gets the consultation.
6. AI visibility tracked monthly
What ChatGPT, Google AI Mode, Gemini and Perplexity say when clients ask about treatments in your area: your mention rate, who is named instead, and how it moves. Standing section in your report.
We Will Keep You Out of Trouble
Aesthetics and wellness marketing has rules – claims you cannot make, before-and-after consent, testimonial restrictions that vary by state, and platform advertising policies that will reject medical claims outright. We write to sell without writing cheques your compliance cannot cash, and if something you want to claim looks risky we will tell you rather than publish it and hope.
How We Work
Every engagement starts with a full audit of your website, Google Business Profile, local rankings, reviews and AI visibility. You see exactly what is wrong before you commit to anything. We currently do this work for wellness and aesthetics businesses including Aesthetica Organic Spa in Houston, Natural Health Wins, and Nova Skin and Wellness.
How to Start
Visibility
$1,297 USD/month
Best for: Being found and recommended, and staying that way
- Google Business Profile management
- Review generation
- Monthly AI visibility and map pack tracking
- Citation and schema upkeep
- One page optimised every month
- Monthly report
Commitment: Month to month
Growth
$1,997 USD/month
Best for: Steady, compounding growth
- Everything in Visibility
- A new service or location page every month
- Monthly strategy call
Commitment: Month to month
Growth + Ads
$2,597 USD/month
Best for: Leads this month and next year
- Everything in Growth
- Google Ads or Meta Ads management
- Ad spend is paid directly to Google or Meta
Commitment: Month to month
Every plan starts with a one-time $500 USD setup – about two weeks of audit, profile rebuild, schema, citation cleanup, review system and tracking. Then month to month, no contracts. All pricing in USD.
Med Spa SEO: Common Questions
How do med spas get recommended by ChatGPT?
A med spa gets recommended by ChatGPT when its information is complete and consistent enough for AI to describe it confidently: a fully built Google Business Profile listing every treatment, consistent business details across directories, schema markup on the website, a steady flow of recent reviews that mention specific treatments, and treatment pages written in clear, quotable sentences. Clinics with thin or inconsistent information are left out of the answer entirely.
How long does SEO take for a med spa?
Google Business Profile and schema work often moves map pack visibility within two to four weeks. Competitive treatment-page rankings usually take three to six months. Review momentum compounds continuously. AI visibility currently moves fastest, because very few clinics have addressed it.
Should we publish treatment prices on our website?
Usually yes, at least as a starting range. Price is the most common reason a prospective client leaves a clinic website, and publishing a range filters out people who were never going to book while building trust with the ones who will. It also gives AI tools something concrete to quote about you.
What does it cost?
Plans are $1,297, $1,997 and $2,597 USD per month, plus a one-time $500 setup fee covering the first two weeks of onboarding. Every plan is month to month with no long-term contract.
Do you work with clinics outside your local area?
Yes. This work is performed entirely online. Spike Marketing works remotely with clinics across the United States, Canada, the UK and the Caribbean, including clients in Texas, Illinois, Missouri, Florida and North Carolina.
Will you work with my competitors?
No. We do not take two clinics competing for the same clients in the same market.
Find Out What Clients Are Being Told About Your Clinic
We will check your Google Business Profile and reviews against your local competitors, run your map pack position for your highest-value treatments, and ask ChatGPT, Google AI Mode, Gemini and Perplexity who they recommend in your area. Then we will send you the findings. Free, no obligation, no sales call unless you want one.
Delivered within 2 business days by a person, not software. We’ll never share your details.