A Texas Dental Practice: A Stronger Search Foundation in 30 Days
Dental practice · Texas · Technical SEO, local SEO, Google Business Profile, AI search visibility · Client since September 2026
First 30 days at a glance
- 4,250 Google search impressions and 112 clicks
- 252 Google Business Profile interactions
- 111 redirects in place, so every old link and bookmark reaches a working page
- 9 pages corrected for accurate treatment information
Sources: Google Search Console, Google Business Profile and site audit, September–October 2026. A 90-day results update will follow.
The challenge
The practice serves patients across a large Texas metro area. Behind the scenes, the website was losing ground: old service and blog links led to error pages, the sitemap wasn’t loading for Google, and some treatment descriptions no longer matched the services offered. Patients and AI tools both rely on that information being accurate.
What we did in the first 30 days
- Added 27 new redirects alongside the existing 84 and tested 87 old addresses to confirm they land on working pages
- Fixed the sitemap so Google can read all 39 pages, and submitted it in Search Console
- Rewrote the Invisalign page to target the neighborhoods the practice serves
- Linked related treatments together (Orthodontics, Invisalign, Retainers and Online Booking) so patients and search engines can follow the path
- Updated treatment descriptions across nine pages so they match the services the practice offers
- Added missing services to the Google Business Profile and rewrote its description
Why it matters
AI tools and Google reward practices whose information is complete, accurate and easy to follow. These fixes give the practice a clean foundation, so new content and reviews now add to its visibility instead of leaking away through broken pages.
How we measured
- Search visibility: Google Search Console, first 30 days of the engagement. These figures are a starting benchmark, not before-and-after growth.
- Google Business Profile: interactions over the same reporting window.
- Technical work: redirect and sitemap changes verified by testing 87 legacy URLs and in Google Search Console.
- Next update: a 90-day comparison against this benchmark.
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