A Handyman Franchise in North Carolina: Turning Website Visitors Into Phone Calls

Home services · North Carolina · Local SEO, Google Business Profile, AI search visibility · Client since August 2026

Results at a glance

  • 56 phone-call events and 58 estimate requests tracked in the first 7 weeks
  • +47.5% Google search impressions compared with the same period last year (19,687)
  • +45.3% Google search clicks compared with the same period last year
  • Named in 56% of tracked AI answers about local handyman services

Sources: GA4 (all channels, Sept 1–Oct 18, 2026), Google Search Console (Sept 18–Oct 17, 2026, vs. same period 2025) and BrightLocal AI visibility tracking, October 2026.

We’ve had more calls in the short time we’ve worked with Spike Marketing than in the years we were with our previous agency.

Director of Operations, home services franchise in North Carolina

The challenge

This handyman franchise already had people visiting its website, but very few of them were picking up the phone. The franchise website is managed by the franchise head office, so the levers the local team actually controls are its Google Business Profile, its listings and its local content. The job was to turn existing attention into calls and estimate requests.

What we did

  • Rewrote and completed the Google Business Profile: description, services and confirmed service areas across its territory
  • Fixed conflicting phone numbers across Google, BBB, Yelp and directories so every listing points to the office
  • Published two locally focused blog posts a month on its local franchise site
  • Built new citations through BrightLocal and tracked Map Pack rankings across the territory
  • Monitored what AI tools say when asked for a handyman in the area

The results

Within about two months, the team noticed the difference on the phones. GA4 recorded 56 phone-call events and 58 estimate submissions on the website between September 1 and October 18, across all traffic channels. Google search impressions were up 47.5% and clicks up 45.3% on the same period last year. Across its service-area grid, the business averages position 4.2 in local results for its main handyman search.

What’s next

Pushing more of the territory into the top three Map Pack spots, adding real job photos to the profile, and growing AI visibility in Google AI Mode.

How we measured

  • Calls and estimates: GA4 phone-call and estimate-submit events on the website, all traffic channels, September 1 to October 18, 2026. Events count clicks and form submissions, not confirmed booked jobs.
  • Search visibility: Google Search Console, September 18 to October 17, 2026, compared with the same dates in 2025.
  • Local rankings: BrightLocal Local Search Grid, October 2026 snapshot.
  • AI visibility: BrightLocal AI visibility tracking, October 2026: 95 mentions across 189 checks of a fixed prompt set.
  • Before Spike: call volume before the engagement is as reported by the client; no earlier call-tracking data was available.

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