A Caribbean Parasailing Operator: Named in 8 Out of 10 AI Answers
Tourism and watersports · Caribbean · SEO, Google Business Profile, AI search visibility · Client since October 2025
Results at a glance
- 80.1% of tracked AI answers name the business (195 of 248 checks)
- 87.9% mention rate in ChatGPT and 87.7% in Google AI Overviews
- 15,500 Google search impressions in the last 3 months
- 381 customer actions on Google Business Profile from July to October 2026, including 184 website visits and 183 direction requests
Sources: AI visibility tracking, Google Search Console and Google Business Profile, October 2026.
The challenge
The business has run parasailing trips for more than 30 years. Visitors now plan excursions by asking Google and AI tools “what’s the best parasailing on the island?”, and when Spike started in October 2025, the business barely showed up in those answers. On top of that, a similarly named company operates in another Caribbean country, so search engines and AI tools could easily mix the two up.
What we did
- Rebuilt the site’s content around the questions visitors actually ask, from where to book parasailing to what to wear and hotel pickups
- Optimized the Google Business Profile and kept business facts consistent everywhere
- Cleaned up conflicting structured data so search engines see one clear business
- Made sure the business is clearly identified as the right operator, not the similarly named company
- Tracked a fixed set of AI prompts every month to see where the business is named
The results
The business now shows up across every channel a visitor uses to plan a trip. It’s named in 80.1% of tracked AI answers, and in 78.1% of answers to questions that don’t mention the company by name, so AI tools recommend it to people who have never heard of it. On Google it earns impressions and clicks for high-intent parasailing searches, and its Business Profile drives a steady flow of website visits and direction requests.
What’s next
We’re making prices, flight times and what’s included easy to compare, and linking search and AI visibility to actual bookings.
How we measured
- AI visibility: a fixed set of travel and parasailing prompts checked across ChatGPT, Google AI Overviews and Google AI Mode, October 2026 snapshot (195 mentions across 248 checks). Results describe that prompt set, not every possible AI search.
- Search visibility: Google Search Console, latest three-month window to October 2026.
- Google Business Profile: interactions from July to mid-October 2026. Interactions are actions, not unique visitors or bookings.
- Before Spike: the starting point of very limited visibility is as reported; historical exports from October 2025 were not available.
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